With therefore much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?
I’ve been watching social networking for a while now. In-fact I’m an associate of numerous social network internet sites including https://www.linkedin.com and http://www.myspace.com/ only… Like Us On Facebook contains more about the meaning behind this belief.
There’s been a virtual explosion of social network internet sites before year or two. Even the big players like Google, Yahoo and MSN are getting into it.
With therefore much interest in how social networks work, one begins to wonder when there is marketing potential within these social networks?
I’ve been seeing social media for some time now. The truth is I’m an associate of various social media internet sites including http://www.myspace.com/ and https://www.linkedin.com merely to name two.
I joined partly because I wanted to see what they were, but moreover to see what effect social media might have on SEM in-the coming years.
I have been an associate of various ser-vices for some time and the reach these sites have is extraordinary.
Like, from my LinkedIn network of seven people I’ve an extended network of over 12,600 people.
Imagine that – I am only a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch o-n TV to work I could give for them.
Through their connections and my connections, I am connected to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing opportunities are there for Social Media?
Well, let’s have a look at MySpace.
MySpace is one of many top sites online today. It racked up 9.4 billion page-views in August 2005 (significantly more than Google) and new users are signing up in a mind-boggling rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year-old goes to manage their digital life. It allows users to post pictures of themselves and their friends, produce a weblog, list a common bands, view and share videos, suggest things you can do and lists a set of people they consider friends. It’s with this ‘Friends List’ where all the possibilities lie. Visiting check out vimeo.com/lisabushon/ maybe provides lessons you might tell your family friend.
All thirty million plus customers of MySpace possess a friends site that lists people that person considers their friend. This really is a listing of people who they’re interested in speaking with and about, in addition to reading from on an everyday basis. They can send you messages, comment on your images, read your websites, as well as leave messages that you can then tell the others when you add someone as your friend. This really is the opportunity for immediate feedback about you.
The capability to add friends to your page is crucial for advertising to MySpace users. In accordance with Courtney Holt, head of new media and strategic marketing at Interscope Records, ‘This technology is growing up with out ever seen developed media. ‘They don’t think in terms of the recording, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and naturally MySpace. To learn additional information, people might choose to check-out: patent pending.
You can observe how this may develop.
Let’s say you produce a MySpace account to speak about your products or services. You website about it and search for others that may share your interests.
After this you invite them to be your friend. If they develop into a friend you start your ‘comfortable offer’ pitching your solution in their mind.
As they grow to appreciate it, they begin blogging and discussing it. Quickly thousands or even thousand of individuals are referring to you and your product or service.
Do not think this can work?
Allow me to give you some situations. There are numerous companies who have gotten their start on MySpace. By just hosting a number of their music on line and blogging about them-selves they created a following. Soon they’d record deals and contracts arranged.
Naturally to utilize ser-vices like MySpace you’ll need to have anything this target audience needs. If you do not then you probably should not put an excessive amount of energy in-to MySpace.
But that will not mean other social networking opportunities must be ignored. When I mentioned previously, Linked-in is more of an expert introduction service. If your products or services fits here then by all means explore it further.
And you’ll find the others also. Companies for example Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
When you have ever wondered what other online opportunities might be available, con-sider social-networking. Maybe it’s the next great online marketing channel..