With therefore much interest in how social networks function, one begins to wonder if you have marketing potential within these social networks?
I’ve been seeing social media for some time now. The truth is I’m an associate of numerous social networking sites including https://www.linkedin.com and http://www.myspace.com/ only…
There’s been a virtual explosion of social networking websites previously couple of years. Even the players like Google, Yahoo and MSN are receiving into it.
With so much curiosity about how social networks work, one begins to wonder if there is marketing potential within these social networks?
I’ve been watching social network for a while now. In fact I am a member of numerous social network websites including https://www.linkedin.com and http://www.myspace.com/ just to name two.
I joined partly because I wished to see what they were, but moreover to see what impact social network might have on SEM in-the coming years. To study additional information, people might need to check-out: All-inclusive Holiday Deal | charl83pale23.
I have been a member of various services for quite a while and the reach these sites have is extraordinary.
For instance, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.
That is amazing – I’m just a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I could provide for them.
Through my connections and their connections, I’m related to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing possibilities exist for Social Network?
Well, let’s take a look at MySpace.
MySpace is one of the top sites on line today. I-t racked up 9.4 thousand page-views in August 2005 (more than Google) and new customers are signing up in a mind-boggling rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year-old visits manage their digital life. I-t allows users to publish photos of themselves and their friends, develop a website, list their favorite artists, view and share videos, suggest activities to do and lists a set of people they consider friends. It’s on this ‘Friends List’ where all of the opportunities lie.
All thirty million-plus people of MySpace have a friends page that lists people that person views their friend. This really is a list of people who they are interested in speaking with and about, as well as hearing from on a normal basis. They can send you emails, comment on your photos, study your sites, in addition to leave messages that you can then give the others when you add someone as your friend. This really is a chance for quick feedback about you.
The ability to include friends to your page is important for advertising to MySpace people. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, ‘This technology is growing up with out ever watched programmed media. ‘They do not think in terms of the album, and they don’t think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and obviously MySpace.
You can view how this may grow.
Let’s say you produce a MySpace account to speak about your products or services. You blog about this and seek out your interests that may be shared by others.
Afterward you ask them to be your friend. If they develop into a friend you start your ‘comfortable offer’ selling your solution in their mind.
As they grow to understand it, they start blogging and sharing it. Soon thousands or even thousand of individuals are talking about you and your product or service.
Do not think this will work?
Let me give some situations to you. There are numerous artists who’ve gotten their start MySpace. Simply by hosting a number of their music online and blogging about them-selves they created a following. Soon they had report deals and contracts lined up.
Obviously to use services like MySpace you’ll need to get anything this marketplace needs. If you do not then you probably shouldn’t put too much effort into MySpace.
But that will not mean other social-networking opportunities must be overlooked. LinkedIn is more of an expert introduction service, when i stated earlier. If your products or services fits here then by all means investigate it more.
And there are the others as well. Companies including Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
If you have ever wondered what other online possibilities could be on the market, consider social media. Maybe it’s another great online-marketing channel..